More Than a Broker—Your Partner in Ethical Coffee Sourcing
Our Story
Flavy Coffee was founded in 2025 by The Fallak Brothers with one mission: to redefine coffee trading in Sweden. Frustrated by opaque sourcing practices and inconsistent quality, we set out to create a brokerage that prioritizes:
- Direct relationships with farmers for fair wages and traceability.
- Scandinavian reliability in logistics and contracts.
- Uncompromising quality control for consistent excellence.
— Mohamed Fallak, Co-founder
Mission & Values
Our mission is to connect Sweden’s coffee scene with the world’s finest beans—sourced ethically, traded fairly, and delivered with care.
Transparency
Full disclosure of origins, pricing, and farm conditions. We believe in complete honesty throughout the supply chain.
Quality
Every batch lab-tested for moisture, defects, and screen size to ensure consistent excellence in every cup.
Community
Full disclosure of origins, pricing, and farm conditions. We believe in complete honesty throughout the supply chain.
Sustainability
Partnering with Rainforest Alliance-certified farms to ensure environmental stewardship and ecological balance.
Why Choose Us?
Our mission is to connect Sweden’s coffee scene with the world’s finest beans—sourced ethically, traded fairly, and delivered with care.
| Flavy Coffee | Traditional Brokers |
|---|---|
| Direct trade with farms | Multiple middlemen |
| SCA-grade quality specs | Inconsistent grading |
| Sweden-based logistics | Delayed overseas shipping |
1. Farm Partnerships
We work directly with certified coffee farms in Colombia, Ethiopia, and Brazil, selecting only those who meet our standards for:
- Fair wages (25% above local averages)
- Organic practices (Rainforest Alliance or equivalent)
- Consistent quality (SCA cupping scores ≥82)
2. Rigorous Quality Control
Every batch undergoes:
- Defect sorting (≤5% for Grade 1 Arabica)
- Moisture testing (≤12%)
- Screen sizing (16-18 for premium lots)
3. Climate-Conscious Logistics
- Carbon-neutral shipping to Sweden
- Gothenburg port pre-clearance for faster delivery
- Stockholm storage for freshness
4. Total Transparency
Access farm profiles, lab reports, and pricing breakdowns for every order.
